Santa Cruz | Santa Cruz Skateboards Classic Dot Logo Vinyl Sticker. Red / 6" x 6"

Santa Cruz Skateboards 1978 "Classic Dot" Logo Die Cut Sticker

• Width ≈ 6.0" 
• Height ≈ 6.0"
• Colour: Red
• Shape: Circle - die cut
• High quality print on durable gloss vinyl
• Suitable for indoor and outdoor applications

Jim Phillips developed the first Santa Cruz Skateboards logo in 1978, creating by hand the distinctive slanted typeface, in which the A's in “Santa Cruz” are closed triangles. Starting with the generic lettering font that was double screened on the bottom of boards, the logo developed into the drop shadowed “Strip”, then the “SC” with strip in the mid-section. The logo further evolved with "Santa" lettering being placed above "Cruz" inside a red circle, and the famous Santa Cruz Dot logo was born. A second colour was added as a drop shadow, and the logo became the brand image of the up-and-coming company.
The lettering of the logo remains nearly unchanged today.